NIQ

NIQ, formerly known as NielsenIQ, is a global leader in consumer intelligence and market research, offering a full view of consumer behavior through extensive data collection and analytics. Key features include market measurement, consumer insights, innovation tracking, brand and media analysis, and advanced analytics and activation tools. It serves industries such as consumer packaged goods, retail, technology, and more, helping over 23,000 retailers and manufacturers identify growth opportunities and optimize strategies. Use cases include tracking holiday shopping trends, analyzing consumer behavior shifts, and leveraging AI-driven tools like NIQ Ask Arthur for data navigation.